Privacy Policy

Privacy Policy — TherapyGuide

TherapyGuide

Privacy Policy

How we collect, use, and protect your information when you use therapy-guide.com.

Last updated: 11 August 2026

TherapyGuide (therapy-guide.com) helps people understand different approaches to therapy, find information about therapeutic modalities, and connect with practitioners. This policy explains what personal information we collect when you use the site, why we collect it, and the choices and rights you have.

This policy is written to comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

01 Who we are


TherapyGuide is operated by Latitude Psychology ("we", "us", "our"), based in the United Kingdom.

We are the data controller for the personal information described in this policy — meaning we decide why and how it's processed.

Note on ICO registration: if TherapyGuide processes personal data via cookies, analytics, or advertising for commercial purposes, you likely need to register with the Information Commissioner's Office (ICO) and pay the annual data protection fee, unless a specific exemption applies. Worth confirming your registration status at ico.org.uk before this goes live, and adding your registration number below once issued.

ICO registration number: [ZB662174]

02 Information we collect


Information you give us directly

  • Newsletter sign-up — your email address, when you subscribe.
  • Enquiries and contact forms — your name, email address, and the content of your message, when you contact us.
  • Practitioner directory listings — professional details submitted by practitioners applying for or maintaining a listing (name, qualifications, registration/accreditation numbers, contact details, practice information).
  • CPD membership — name, email address, and payment details, when the £99/year CPD membership is purchased. Payment card details are collected and processed by our payment provider, not stored by us.

Information collected automatically

  • IP address, browser type and version, device type, operating system
  • Pages visited, time spent on the site, referring website, and general location (derived from IP address, not precise location)
  • Search terms entered into the site's therapy/practitioner search tool

We collect this automatically through Google Analytics (GA4) and, where applicable, Google AdSense — see the cookies section below for details.

03 Cookies and similar technologies


Cookies are small text files placed on your device. We use the following categories:

CategoryPurposeConsent needed?
Strictly necessary Required for the site to function (e.g. remembering cookie preferences, basic security) No — these are essential and can't be switched off
Analytics Google Analytics (GA4) — understand how visitors use the site, which pages are popular, and how people find us Yes
Advertising Google AdSense — display ads, and where enabled, personalise ads based on browsing activity Yes
Implementation note: this policy describes cookie categories, but a working consent banner (blocking analytics/advertising cookies until the visitor consents) needs to be implemented separately to be PECR-compliant — the policy text alone isn't enough. A plugin such as CookieYes or Complianz (both work with WordPress/Elementor and Site Kit) is the standard route.

Google AdSense

We use Google AdSense to display advertising on TherapyGuide. Google, as a third-party vendor, uses cookies to serve ads based on a visitor's prior visits to this and other websites. Google's use of advertising cookies enables it and its partners to serve ads based on visits to this site and/or other sites on the internet.

You can opt out of personalised advertising by visiting Google's Ad Settings, or opt out of third-party vendors' use of cookies for personalised advertising by visiting aboutads.info.

Google Analytics

We use Google Analytics (GA4) to understand how the site is used. Google Analytics collects information anonymised or pseudonymised at source where possible. You can opt out of Google Analytics tracking across all websites using the Google Analytics Opt-out Browser Add-on.

04 How we use your information, and our legal basis


PurposeLegal basis
Sending the newsletterConsent
Responding to enquiriesLegitimate interests (responding to people who contact us)
Processing CPD membership sign-up and paymentPerformance of a contract
Listing and displaying practitioner directory profilesPerformance of a contract / consent
Site analytics (Google Analytics)Consent
Displaying and personalising ads (Google AdSense)Consent
Keeping the site secure and preventing misuseLegitimate interests
Complying with legal and accounting obligationsLegal obligation

We do not sell personal information, and we do not use your information to make decisions that produce legal or similarly significant effects without human involvement.

05 Who we share your information with


  • Hostinger — our website hosting provider, which stores site data on our behalf.
  • Google (Analytics and AdSense) — as described above.
  • [Email/newsletter service provider] — used to send the TherapyGuide newsletter and manage the mailing list.
  • [Payment provider] — processes CPD membership payments securely; we do not see or store full card details.
  • Professional advisers (accountant, solicitor) and regulators or law enforcement, where we're legally required to share information.

We do not share your information with third parties for their own independent marketing purposes.

06 International transfers


Some of the providers we use (including Google) may process data outside the UK, including in the United States. Where this happens, we rely on safeguards recognised under UK data protection law, such as the UK International Data Transfer Agreement, the UK Extension to the EU-US Data Privacy Framework, or Standard Contractual Clauses, depending on the provider.

07 How long we keep your information


  • Newsletter subscribers — until you unsubscribe.
  • Enquiries — typically 12 months from your last contact, unless a longer period is needed to resolve the matter.
  • CPD membership records — for the duration of membership, plus up to 6 years afterwards for accounting and tax record-keeping requirements.
  • Practitioner directory listings — for as long as the listing is active, plus a reasonable period afterwards in case of dispute.
  • Analytics data — retained in Google Analytics according to our configured retention setting (typically 14 months).

08 Your rights


Under UK GDPR, you have the right to:

  • Access the personal information we hold about you
  • Ask us to correct inaccurate information
  • Ask us to delete your information, in certain circumstances
  • Ask us to restrict how we use your information
  • Receive your information in a portable format
  • Object to processing based on legitimate interests, including for direct marketing
  • Withdraw consent at any time, where we rely on consent (e.g. by unsubscribing, or adjusting cookie settings)

To exercise any of these rights, contact us using the details below. If you're not satisfied with how we've handled your information, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

09 Children's privacy


TherapyGuide is intended for general adult audiences. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will remove it.

10 Links to other websites


TherapyGuide links out to third-party practitioner directories and professional bodies (such as Psychology Today, the Counselling Directory, and BACP) to help you find a practitioner. Once you leave our site, their own privacy policies apply — we're not responsible for how those sites handle your information.

11 Keeping your information secure


We use appropriate technical and organisational measures to protect your information, including secure hosting and restricted access to personal data. No method of transmission over the internet is 100% secure, but we work to protect your information to industry standards.

12 Changes to this policy


We may update this policy from time to time, particularly as new features (such as CPD membership payments and the practitioner directory) go live. We'll update the "last updated" date at the top of this page when we do.

13 Contact us


For any questions about this policy or your personal information:

Email: info@latitudepsychology.com

Post: 63-66 Hatton Gardens London, EC1N 8LE

© 2026 TherapyGuide, part of Latitude Psychology. This page is a general policy template and should be reviewed by a qualified solicitor before publication.

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